TAMK Proakatemia began in 1999 when two teachers posted a notice: "Do you want to learn marketing and travel around the world?" Twenty students formed the first team enterprise, called "Wild Vision." Now it's one of the most recognised university programmes in Finland's Tampere region. Students form cooperative companies, run real businesses, and lead their own learning. Faculty work as coaches, not lecturers, and Timo Nevalainen candidly describes learning to inhabit that role: "I often realised that I had given advice (often bad advice!) instead of engaging in dialogue." The program's "Values Path" helps coaches review whether they're truly facilitating or inadvertently promoting their own expertise. Nevalainen traces his own journey from EFL teaching through observing Swedish classrooms with no school bells to becoming a team coach. The paper offers a detailed architecture for dialogic learning with high student agency, and honest reflection on what makes it work.